Description: This flier was an excellent opportunity to put into practice what we have learned about using white space and keeping things organized. We demonstrated our understanding with many of the design principles we have studied in the past few weeks in our class textbook. We were given the text and information to use on the flier, and several pictures and logos to choose for the flier.
Process: We used Adobe inDesign for our fliers. I mostly used the rectangular shape tool and applied gradients to a lot of the shapes so that there would be varying color that wouldn’t distract from the design. I spent a lot of time trying to learn more about the white space between the different bodies of text and around the image.
Message: The message that I tried to convey was obviously about the conference, but specifically about the aspect of leadership. I felt that the main purpose was to show that the graduates would be helped in their leadership skills. My hope was that the conservative picture chosen would suggest that both men and women are encouraged to attend.
Audience: My audience intended was the graduates who are truly interested in learning about leadership. The picture makes a big difference, so I hope that I was able to make it inviting for both men and women.
Top Thing Learned: The thing that I found most helpful was to focus on white space even between text, and how we can match heights of white space in between groups of text or images. From this, a better rhythm is given to the overall design and the minor differences in space won’t distract the viewer.
Title Font Name & Category: Baskerville – Serif
Copy Font Name & Category: Franklin Gothic Book – Sans Serif.
Links to images used in this project: