Advertising COMM230 Portfolio

Research and experiments with advertising in BYU-Idaho Communication 230 advertising class. The theme of this portfolio was “Keep it simple.”

Visual Media Portfolio

Portfolio (Scribd.com):

Project Corrections / Time spent:  3 Hours total – I fixed the layout of the photography project, experimenting also with different color schemes because originally, the viewer would look in the wrong place first and also be distracted by the wrong words. I wanted better readability and consistency in the text. (1.5 hours)

I also fixed the text in the montage project by moving, adding darkened background to the text, and changing the size of some of the lettering so it was equally emphasized. (1.5 hours)

Message:
The message in general is that I have a portfolio of my work. The child-like theme relates to reflections of childhood fears, whether in myself or others, and that they can be overcome.

Audience: Potential employers seeking designers

Top Thing Learned:
Brainstorming and preparation stages, such as sketching, are extremely important in designing. Not only can you create more innovative designs, but you can also make them look better.

Future application of Visual Media: I will seek opportunities to improve my skills while helping others to accomplish their goals and needs as I can be of use. I will also use these skills to create some of my own content and media. I will create designs and logos for vinyl use in a possible graphic and vector business.

Color scheme and color names:
Split Complementary Blue, Brick, and Gold

Title Font Name & Category: Lucida Sans, Oldstyle font

Copy Font Name & Category: Footlight MT Light, Sans Serif

Thumbnails of Images used: N/A

Sources (Links to images on original websites / with title of site):
I decided to make all of the portfolio’s design with illustrator. I did not use any files from outside sources.

COMMUNICATION PORTFOLIO – class notes

    Where can you find the right kind of experience? (Think more of where you want to go in order to search for the right places/jobs)

    byuiscroll.org

    tr 315-445

    SOAPBOX Agency (Experience in Advertising, Copy, and Design)

    Has a hiring process, by application

    Some positions are paid–

    Is a Practicum Class (which)

    To join for Advertising: take 230 then apply

    for CW: 111

    for Design: 130

    MC 384 – classroom MC 382

    (stob by Tues 315-445pm)

    ________________________

    comm 397R

    I-comm student media

    Section 1: scroll copy editing, photo sales

    Section 2: scroll digital

    Section 3: Soapbox Advertising /PR Agency/Design/Video Production

    Visual Communications – May 21

    Imaging, Gfx Design, Web Design, Social Media Marketing, Video Production

    Classes:

    300 Digital imaging

    305 Vector! gfx

    310 creating online media

    315 social media design

    316 prof imaging

    462 adv vis media

    ESV FACTOR – why businesses hire visual comm students

    efficient, skilled, versatile

    PRACTICE THIS: PICK A PRODUCT AND RE DESIGN A LOGO OR MAKE ONE FROM SCRATCH

    WORDPRESS

    PHOTOGRAPHY AND EDITING – Portraits etc.

    WEB DESIGN

    WEBSITE

    ADOBE

    GFX DESIGN

    HAVE A SICK PORTFOLIO TO GIVE YOU THE EDGE IN INTERVIEWS. THEY LIKE EXTRA SKILL SETS : “Hm, maybe I’ll need that”

    Tips for the right job:

    1. pray for the right path

    2. timing and connections

    3. making it happen- don’t wait for it

    4. customized resumes and letters: change the resume for the job you are looking for—send out maybe 10, do research, cover letter – give them a few ideas of the way you might be able to be a good part of the team

    5. internships! (unpaid?) – explain to them what you have done and things you can offer – tell them your skill set

    6. Network: ask questions and stay in touch

    a. don’t forget about the same thing with the lord. ask more often for the things you need.

    Eric Lybbert

    Cory Kerr – Illustrator (specializes in vector gfx)

    Ben Pingel – Web Design

    Joel Judkins –

    Emily Kunz

    Julie Peterson

    Chris Carson

    Caryn Esplin – 300, 316 (non comm), online125,online130

    Give people deals on facebook for sharing your product “in the next 10 minutes”

    Caryn Clark webpage – photo design

    Amber Spencer – gfx design – home based business – full website

    ADVERTISING – June 4

    Nonpersonal communication of info usually paid for and persuasive in nature about products(goods services and ideas) by sponsors thru media

    you have 5 seconds to call someones attention and draw them in… (rule of thumb)

    Account manager – – meet with the client then present it to the adv. company

    research and account planning: finding the target audience–psych of mktg basically

    Creative concepts: ex: Copywriters. art directors, creative director

    Media planning and buying

    social media

    traffic management — they manage all the projects through the company-in charge of all phases of production

    PRACTICUM 395r – SOAPBOX and AAF (AMER. ADVERTISING FOUNDATION) – COMPETITION IN A CASE STUDY

    most important principles today : Advertising has to do with copywriterws, art directors, and creative directors

    soapbox agency and aaf are part of advertising

    you have 5 seconds to call someones attention and get them to act.

    Organizational Communication and Advocacy – June 11

    Strategic Communication

    top 10 skills employers want:

    work team structure

    make decisions and solve problems

    communicate verberally inside and outside an organization

    plan organize and prioritize work

    obtain and process information

    analyze quantative data

    technical knowledge related to job

    proficiency with software

    create and/or edit written reports

    sell and influence others

    communicating both inside and outside an organization…

    depending on your org says what type of comm you need to use

    GRAD PLAN – June 18

    —You need residency credits. They are from classes AT byui, not by transfer from another school.

    you are required to study at byui to get a byui degree.

    —In the options parts of the grad plan, you don’t have to do each option. just one option.

    there are several “options” portions to the grad planner (ex: humanities)

    Résumé of Jonathan Ward Cattron

    Click the link below: